Andy Vitale is the director of user experience at Polaris Industries, a global power sports leader, where he is responsible for leading user experience design across Polaris’ innovative product lines. Vitale is focused on translating human insights into actionable experiences that fuel the passion of riders, workers and outdoor enthusiasts. Vitale holds a master’s in user experience design and has experience having held multiple roles as a designer, entrepreneur, education department chair and design leader. With a proven ability to lead change and process improvements, Vitale has developed strategies and design solutions for diverse organizations ranging from startups to Fortune ranked companies. He is a relentless user experience evangelist, with a passion for cognitive thinking and humanizing technology, driven by a user-centered passion that takes a team, and its products, from good to great. Aside from his primary role at Polaris, Vitale is an adjunct professor for Kent State University’s user experience design graduate program. He also serves on the UXPA Cleveland Senior Advisory Board and the Program Advisory Committee for the graphic design and interactive media program at the University of Wisconsin-Stout. Vitale often writes about design and speaks at conferences and events.